Gaya APA

Callen, Barry. (2010). Manager's Guide to Marketing Advertising and Publicity . New York: Mc Graw Hill.

Gaya Chicago

Callen, Barry. Manager's Guide to Marketing Advertising and Publicity. New York: Mc Graw Hill, 2010. Text.

Gaya MLA

Callen, Barry. Manager's Guide to Marketing Advertising and Publicity. New York: Mc Graw Hill, 2010. Text.

Gaya Turabian

Callen, Barry. Manager's Guide to Marketing Advertising and Publicity. New York: Mc Graw Hill, 2010. Print.